Central government, local authorities, schools and parents all undertake transport initiatives of varying sizes, large and small, aimed at improving school travel. However, without the ability to reliably measure outcomes, stakeholders are often none the wiser as to how effective these initiatives really were and whether they should be pursued further.

HomeRun builds a live and dynamic data-set informed by real journeys, enabling the base-lining and continuous measurement of schools' commute footprints. Not only does this allow for proper cost-benefit assessments to take place when considering initiatives, it also enables the easy identification of areas and schools demonstrating good practice. 

See the below example of how HomeRun identified the key reasons behind a school's high levels of cycling and how the local authority will take those lessons learnt into their future strategy:

Comparing the 7 Wiltshire schools above revealed that Salisbury St Joseph's had significantly higher levels of cycling. We further used our information set to identify the key reason why...

Safe cycling routes 

Despite all of the schools on the list having been granted public money to promote cycling, such as for bike racks and cycle training, only SJCS has a significant number of pupils cycling to school. The above map shows the cycling journeys being undertaken to school. This demonstrates that pupils have access to a number of safe cycling routes away from main roads, obstacles and traffic.

The safe cycling routes in Salisbury are the key factor in achieving higher adoption.