95% of UK schools lack up to date travel information, leading to a shortage of joined-up transport solutions.
HomeRun STEP solves this by providing accurate travel data for all schools.
The Challenge
The school run causes up to 51% of morning rush-hour traffic across the UK; and is a key contributor to air pollution and the climate crisis.
But the tools and data used to measure and manage this problem are not fit for purpose – 95% of schools lack up to date travel information, mainly because it’s so difficult to engage schools on transport.
The result? The school run continues to get ignored in transport planning - effectively discriminating against the transport needs of families, and scarce funding often gets allocated to the most affluent areas.
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So… what if we didn’t need to engage schools to obtain accurate school travel data?
STEP Methodology
We’ve created our School Travel Evaluation Platform, leveraging our existing data set of 100,000+ journeys and using cutting-edge predictive modelling to analyse the school run across the entire country, without needing data from schools.
Game changing
We are proud that STEP is the result of a project conducted in partnership with Essex County Council, and is part-funded by a grant from the Department for Transport that we won through an Innovate UK competition.
“The journey to school is one of the biggest transport issues the country faces. STEP will provide invaluable insight into existing travel patterns to support existing strategies and future projects, enabling hyperlocal solutions based on data.”
> Mark Ash, Executive Director for Climate & Environment, Essex County Council
STEP Benefits
Increase funding
Use strategic intelligence
to inform projects and
increase your LTA’s
capability rating and funding.
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Spend better
Direct limited resources
to where it is needed and
will make the most impact.
Improve outcomes
Identify opportunities to
equip the next generation with cleaner air, healthier
habits, and safer journeys.
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Embrace innovation
Use cutting-edge
technology to boost
team productivity and efficiency. Do more with existing budgets.
STEP Packages
STEP has two pricing tiers: Base and Boost. Until August 2025, HomeRun is offering a pilot package that offers minimal procurement effort and incredible value for money.
Get started quickly and easily with visual travel intelligence for up to 150 schools - and enjoy savings of over £10,000!
Base
Visually identify the best travel solutions for each school, save time on manual work, and engage schools more easily with bespoke transport intelligence.
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Visual interactive maps of pupil journeys
Journey modelling using actual routes
Active Travel capability assessment
Public Transport routes analysis
Carsharing potential for each school
School graphs and comparison tables
Boost
Enhance funding bids with evidence, visualise inspiring modal shift possibilities, and unify stakeholders around a shared vision.
Everything in Base plus:
Al-powered travel mode data for every school
Accurate estimates of car numbers and CO2 emissions
Up to 3 tailored travel scenarios
Potential for modal shift to active travel
Decarbonisation and car reduction potential
STEP pricing includes a one-off implementation fee and an annual licence fee. These depend on the number of schools, with significant economies of scale for high volumes.
Price Calculator
Enter the number of Schools
For over 600 schools please contact us for a bespoke quotation
Implementation Fee
Annual Fee
Total Year 1
Base
£0
£0
£0
Boost
£0
£0
£0
Pilot
-
-
£0
Pilot Programme
Fixed pilot price now only £9,900 (inc VAT) available up until 31 August 2025.
Up to 150 schools included
No implementation fees!
Minimal procurement effort
One-year access to Base plan
Boost package for 3 schools for free!
Incredible value for money
Find out more
STEP Pilot Programme is available up until 31st August 2025.
To express your interest and find out more, please complete this simple form.