HomeRun STEP
The UK’s first intelligence platform for the school run
Over-reliance on schools
Current approaches lean heavily
on school staff to run surveys and manage travel planning—something most schools simply don’t have the time or capacity to do consistently.
The Challenge
of UK schools lack up to date travel information,
leading to a shortage of joined-up transport solutions.
No compelling incentive to engage
Years of limited funding and fragmented initiatives have made it hard for schools to see the benefit of engaging. Without a clear return, participation remains low.
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Unreliable and shallow data
Where data is collected, it’s often through basic hands-up surveys. The results are inconsistent, lack depth, and fall short of what’s needed for serious planning or investment decisions.
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So… what if we didn’t need to engage schools to obtain accurate school travel data?
STEP Methodology
We’ve created our School Travel Evaluation Platform, leveraging our existing data set of 100,000+ journeys and using cutting-edge predictive modelling to analyse the school run across the entire country, without needing data from schools.
Game changing
We are proud that STEP is the result of a project conducted in partnership with Essex County Council, and is part-funded by a grant from the Department for Transport that we won through an Innovate UK competition.
"With STEP, we finally have an evidence base of meaningful data to plan and justify our initiatives and enable families to take healthier, more active, journeys to school.”
> Tracy Vickers
Head of Sustainable Transport, Essex County Council
STEP Benefits
Increase funding
Use strategic intelligence
to inform projects and
increase your LTA’s
capability rating and funding.
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Spend better
Direct limited resources
to where it is needed and
will make the most impact.
Improve outcomes
Identify opportunities to
equip the next generation with cleaner air, healthier
habits, and safer journeys.
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Embrace innovation
Use cutting-edge technology to boost team productivity and efficiency. Do more with existing budgets.
STEP Packages
STEP has 3 packages, designed to work independently or build on the last - allowing you to start small or go straight to full predictive insight and strategic planning. Early adopter discounts available until January 2026:
Visualise
Get a clear picture of every school’s travel landscape, with distance, catchment, and benchmarking data
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Journey distance analysis
(actual routes, not straight-line)
Postcode-level pupil catchments
Rural vs. urban journey mix
Quick school-to-school benchmarking
from £3,500 (ex. VAT)
Per annum
Recommended Start Package
Analyse
Go beyond the basics with detailed journey modelling and feasibility scoring, revealing exactly where and why sustainable and active travel barriers exist.
Everything in Mapping plus:
Route analysis for every pupil journey
Multi-modal modelling (walk, cycle, drive, public transport)
Feasibility scoring for each mode
Pinpoints where and why barriers exist
from £7,500 (ex. VAT)
Per annum
Impact
Forecast real change with machine learning, advanced variables, and scenario modelling - giving you quantified, evidence-based outcomes.
Everything in Analyse plus:
Machine learning predictions of current travel modes
Additional variables: household income, car ownership, etc.
Three Behaviour change scenarios (Nudge, Ambitious, Vision)
Quantified potential for increases in active travel, Cars off the road, and CO₂ reduction
from £12,500 (ex. VAT)
Per annum
STEP pricing includes a one-off implementation fee and an annual licence fee.
Find out more
STEP early adopter discounts available until January 2026.
To express your interest and find out more, please complete this simple form.