HomeRun STEP
The UK’s first intelligence platform for the school run
Over-reliance on schools
Current approaches lean heavily
on school staff to run surveys and manage travel planning—something most schools simply don’t have the time or capacity to do consistently.
The Challenge
of UK schools lack up to date travel information,
leading to a shortage of joined-up transport solutions.
No compelling incentive to engage
Years of limited funding and fragmented initiatives have made it hard for schools to see the benefit of engaging. Without a clear return, participation remains low.
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Unreliable and shallow data
Where data is collected, it’s often through basic hands-up surveys. The results are inconsistent, lack depth, and fall short of what’s needed for serious planning or investment decisions.
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So… what if we didn’t need to engage schools to obtain accurate school travel data?
STEP Methodology
We’ve created our School Travel Evaluation Platform, leveraging our existing data set of 100,000+ journeys and using cutting-edge predictive modelling to analyse the school run across the entire country, without needing data from schools.
Game changing
We are proud that STEP is the result of a project conducted in partnership with Essex County Council, and is part-funded by a grant from the Department for Transport that we won through an Innovate UK competition.
“The journey to school is one of the biggest transport issues the country faces. STEP will provide invaluable insight into existing travel patterns to support existing strategies and future projects, enabling hyperlocal solutions based on data."
> Mark Ash
Executive Director for Climate & Environment, Essex County Council
STEP Benefits
Increase funding
Use strategic intelligence
to inform projects and
increase your LTA’s
capability rating and funding.
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Spend better
Direct limited resources
to where it is needed and
will make the most impact.
Improve outcomes
Identify opportunities to
equip the next generation with cleaner air, healthier
habits, and safer journeys.
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Embrace innovation
Use cutting-edge technology to boost team productivity and efficiency. Do more with existing budgets.
STEP Packages
STEP has two pricing tiers: Base and Boost. Until August 2025, HomeRun is offering a pilot package that offers minimal procurement effort and incredible value for money.
Get started quickly and easily with visual travel intelligence for schools across your region - no engagement or school implementations are required!
Base
Visually identify the best travel solutions for each school, save time on manual work, and engage schools more easily with bespoke transport intelligence.
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Route modelling of all pupil journeys using home postcodes
Visual interactive maps of journey origins and travel modes
Active Travel capability assessment
Public Transport routes analysis
Carsharing potential for each school
School graphs and comparison tables
Enhance funding bids with evidence, visualise inspiring modal shift possibilities, and unify stakeholders around a shared vision.
Everything in Base plus:
Al-powered travel mode data for every school
Accurate estimates of car numbers and CO2 emissions
Up to 3 tailored travel scenarios
Potential for modal shift to active travel
Decarbonisation and car reduction potential
Boost
STEP pricing includes a one-off implementation fee and an annual licence fee.
Price Calculator
STEP price depends on the approximate number of schools within the local authority.
STEP works completely independently of schools – no school engagement required.
Enter the number of Schools
For over 600 schools please contact us for a bespoke quotation
Implementation Fee
Annual Fee
Total Year 1
Base
£0
£0
£0
Boost
£0
£0
£0
Pilot
-
-
£0
Pilot Programme
Fixed pilot price now only £8,250 (ex VAT) available up until 31 August 2025.
Schools within your region*
No implementation fees!
Within procurement threshold
One-year access to Base plan
Boost package for 3 schools for free!
Incredible value for money
*Up to 150 schools within your region included.
Find out more
STEP Pilot Programme is available up until 31st August 2025.
To express your interest and find out more, please complete this simple form.