CAR REDUCTION
2018-2019 Two School Pilot 

HAMPSTEAD,LONDON

Hampstead is an area of North-West London, with the highest concentration of schools in Western Europe. The school run brings the narrow Hampstead roads to a standstill, with Fitzjohn’s Avenue being the worst affected.

 

In May 2018, HomeRun was launched across two of the most prestigious schools in the area. By 2022 we have launched with 13 schools in the area and are making a direct impact by reducing car usage and increasing sustainable & active travel.


Utilisation of the HomeRun journey share and independent travel features has the potential to reduce their car usage during the school run by over 30%

COMMUTE FOOTPRINT
2 school pilot

NO. OF PARENTS

515+ PARENTS 

AVG. JOURNEY

DISTANCE

 2.9 MILES 

TOTAL CARS

USED

 210 CARS 

% CARS

HYBRID/ELECTRIC

 12 %

Primary transport mode by start location of journey

179 cars used on the two schools commutes are
registered on the HomeRun Platform

99 users that
drive their children to school are using HomeRun to
journey share.

47 users that
drive their children
to school are using HomeRun to progress their children to 
Independent Travel.

KEY CONCLUSIONS

Over the last decade, local authority practices aimed at promoting sustainable travel and reducing car usage have failed to produce significant outcomes. Continuing to pursue outdated methods will further alienate schools and parents from engaging with such initiatives in the future.

Parents want to improve
their school commutes and are looking to journey share and progress their children
on to independent travel wherever possible. Vilifying drivers does not lead to positive behaviour change.

Providing reasonable alternatives to private car usage holds the key to significant reductions.

By the end of the pilot HomeRun was well on the way to reducing 70 cars from Hampstead schools, equating to a total reduction of 32%

 

by 2022, 40% of 2000+ HomeRun users in Hampsteaad alone, are travelling more sustainably with HomeRun coordinating walking,cycling and carsharing.