CAR REDUCTION

HAMPSTEAD,LONDON

Hampstead is an area of North-West London, with the highest concentration of schools in Western Europe. The school run brings the narrow Hampstead roads to a standstill, with Fitzjohn’s Avenue being the worst affected.

 

In May 2018, HomeRun was launched across two of the most prestigious schools in the area. The schools have over 85% of all their parents signed up and active on the platform.
Utilisation of the HomeRun journey share and independent travel features has the potential to reduce their car usage during the school run by over 30
%

COMMUTE FOOTPRINT

NO. OF PUPILS

 515 PUPILS 

AVG. JOURNEY

DISTANCE

 2.3 MILES 

TOTAL CARS

USED

 255 CARS 

% CARS

HYBRID/ELECTRIC

 15 %

Primary transport mode by start location of journey

179 cars used on the two school’s commutes are
registered on the HomeRun Platform

91 users that
drive their children to school are using HomeRun to
journey share.

47 users that
drive their children
to school are using HomeRun to progress their children to 
Independent Travel.

KEY CONCLUSIONS

Over the last decade, local authority practices aimed at promoting sustainable travel and reducing car usage have failed to produce significant outcomes. Continuing to pursue outdated methods will further alienate schools and parents from engaging with such initiatives in the future.

Parents want to improve
their school commutes and are looking to journey share and progress their children
on to independent travel wherever possible. Vilifying drivers does not lead to positive behaviour change.

Providing reasonable alternatives to private car usage holds the key to significant reductions.


Punitive measures such as road closures or financial 
levies should be 
considered as a last resort.

HomeRun is well on the way to reducing 78 cars from these two Hampstead schools, equating to a total reduction of 31%

 

Including a 18% modal shift from driving to walking, cycling and public transport. 

Legal

EULA

Privacy Policy

  • Twitter - Grey Circle
  • LinkedIn - Grey Circle

© 2018 HomeRun App - All rights reserved