Hampstead is an area of North-West London, with the highest concentration of schools in Western Europe. The school run brings the narrow Hampstead roads to a standstill, with Fitzjohn’s Avenue being the worst affected.
In May 2018, HomeRun was launched across two of the most prestigious schools in the area. The schools have over 85% of all their parents signed up and active on the platform.
Utilisation of the HomeRun journey share and independent travel features has the potential to reduce their car usage during the school run by over 30%
NO. OF PUPILS
Primary transport mode by start location of journey
179 cars used on the two school’s commutes are
registered on the HomeRun Platform
91 users that
drive their children to school are using HomeRun to
47 users that
drive their children
to school are using HomeRun to progress their children to
Over the last decade, local authority practices aimed at promoting sustainable travel and reducing car usage have failed to produce significant outcomes. Continuing to pursue outdated methods will further alienate schools and parents from engaging with such initiatives in the future.
Parents want to improve
their school commutes and are looking to journey share and progress their children
on to independent travel wherever possible. Vilifying drivers does not lead to positive behaviour change.
Providing reasonable alternatives to private car usage holds the key to significant reductions.
Punitive measures such as road closures or financial
levies should be
considered as a last resort.
HomeRun is well on the way to reducing 87 cars from these two Hampstead schools, equating to a total reduction of 37%
Including a 18% modal shift from driving to walking, cycling and public transport.