“The Hampstead school run has been unsolvable for 20 years" that’s changing with new tech.”
Q&A with Alessandra Giuliani, mother and campaigner, who helped get HomeRun implemented in five non-catchment schools on eight sites in North London. Implementing HomeRun in the area saves approximately 80 tonnes of CO2 per annum. The equivalent of planting 3,810 mature trees.
What made you start campaigning for a better school run?
I have three children, aged 6, 10 and 12, all of whom are at different schools, so the school run is an important part of our day, and I’m really concerned about traffic congestion and air pollution in Hampstead.
Our campaign group started after a group of parents connected via a local forum, Hampstead Mums. We met in a pub to discuss it every Monday, and then, three years ago, we set up a registered charity, Green School Runs.
We knew many people had tried to improve the situation over the years, the Hampstead School Run has been infamous for decades! But we weren’t sure how we could succeed where they had failed.
How has technology helped?
At the beginning of our campaign, when we met Pooya, the CEO of HomeRun, we realised with the advent of smartphones, technology could be used to help improve the situation.
In terms of the data it allows you to collect, the app has the potential to be a real game changer. It allows us to see where the parents are coming from, and how they are travelling.
Getting access to this kind of information allows interventions to be really targeted, with a much stronger chance of positively affecting congestion levels.
“HomeRun's benefits are impressive, in terms of data-led solutions to congestion, and community building for schools.” Alessandra Giuliani