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HomeRun Insights
Find out more about what we do. The following articles, case studies and data show how implementing HomeRun can help cut car use and carbon emissions on the school run, as well as make parents' lives easier.
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CASE STUDY : How a Market Town Used Data and Community to Rethink the School Run
Community Energy and Data: Transforming Travel in Market Harborough A Groundbreaking Initiative! In Market Harborough, a volunteer group, six primary schools, and nearly 2,000 families demonstrated the power of community energy combined with insightful data. This collaboration has shown what is possible when people come together for a common cause. Working with Active Travel Revolution , we introduced HomeRun STEP to the town. This initiative aimed to analyse every school jo
Dec 8, 2025


CASE STUDY : Building STEP > The AI Engine for School Travel Planning
HomeRun teamed up with Essex County Council to build HomeRun STEP — the UK’s first AI-powered platform that maps every pupil-journey to school. In just weeks, STEP modelled ~210,000 journeys across 520+ schools, creating a county-wide baseline and enabling the council to identify where sustainable transport interventions (walking, cycling, public transport) could achieve the biggest impact. STEP transforms a previously data-starved, guesswork-driven process into one powered
Oct 1, 2025


Not one, not two… but four!
Reducing School Run Congestion in Essex Using AI Data. Essex County Council's Innovative Approach. Our Essex pilot, using AI data to help reduce school run congestion, has been featured in four publications. This initiative is a significant step towards smarter travel solutions for families in the region. The first feature was published by Greatest Hits Radio . It highlights how Essex County Council is harnessing AI data to reduce school run congestion across the county. The
Sep 21, 2025


Revolutionising the School Run with HomeRun STEP
HomeRun STEP, a ground-breaking AI-powered school travel analysis platform developed in partnership with Essex County Council and funded by the Department for Transport through Innovate UK, the game may be about to change.
Jul 28, 2025


STEP is Live!
Delighted to announce the launch of our brand new, game changing platform, HomeRun STEP - the UK’s first machine learning intelligence platform with the capability to accurately model every single school journey across the UK, and show where to intervene for maximum sustainable travel impact.
Jun 16, 2025


Well done us - we submitted our response to the Integrated National Transport Strategy a full two days before the deadline!
As part of our submission, we included the things that most transport professionals already know needs to be delivered, such as integrated ticketing systems, flexible longer-term funding for local transport authorities, separate rural transport policies… and taking the school run seriously
May 17, 2025
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