HomeRun Insights

Reducing School Run Congestion in Essex Using AI Data. Essex County Council's Innovative Approach. Our Essex pilot, using AI data to help reduce school run congestion, has been featured in four publications. This initiative is a significant step towards smarter travel solutions for families in the region. The first feature was published by Greatest Hits Radio . It highlights how Essex County Council is harnessing AI data to reduce school run congestion across the county. The

HomeRun STEP, a ground-breaking AI-powered school travel analysis platform developed in partnership with Essex County Council and funded by the Department for Transport through Innovate UK, the game may be about to change.

Delighted to announce the launch of our brand new, game changing platform, HomeRun STEP - the UK’s first machine learning intelligence platform with the capability to accurately model every single school journey across the UK, and show where to intervene for maximum sustainable travel impact.

As part of our submission, we included the things that most transport professionals already know needs to be delivered, such as integrated ticketing systems, flexible longer-term funding for local transport authorities, separate rural transport policies… and taking the school run seriously

Levels of active travel to school have stayed static and more pupils are being driven to school now than there were 20 years ago! I believe the underlying issue is the lack of rich, actionable, school-run specific data, which is resulting in ineffective one-size fits all solutions being implemented - these do not address specific place-based transport requirements.

HomeRun have won government funding to create a scalable digital solution that collects, models, and visualises high-resolution school-run data. The Department for Transport grant will enable HomeRun to partner with Essex County Council, to create a system that uses machine-learning to identify schools, areas, and specific journeys that generate the most CO2 and congestion.   The school run is the biggest generator of peak-time car journeys in many UK regions, and with that c