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HomeRun Insights
Find out more about what we do. The following articles, case studies and data show how implementing HomeRun can help cut car use and carbon emissions on the school run, as well as make parents' lives easier.
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CASE STUDY : How a Market Town Used Data and Community to Rethink the School Run
Community Energy and Data: Transforming Travel in Market Harborough A Groundbreaking Initiative! In Market Harborough, a volunteer group, six primary schools, and nearly 2,000 families demonstrated the power of community energy combined with insightful data. This collaboration has shown what is possible when people come together for a common cause. Working with Active Travel Revolution , we introduced HomeRun STEP to the town. This initiative aimed to analyse every school jo
Dec 8, 2025


The impacts of the school run are getting worse
Levels of active travel to school have stayed static and more pupils are being driven to school now than there were 20 years ago! I believe the underlying issue is the lack of rich, actionable, school-run specific data, which is resulting in ineffective one-size fits all solutions being implemented - these do not address specific place-based transport requirements.
Feb 16, 2025


“When it comes to traffic, there are as many opinions as people. What we need is data.”
Transport solutions are tricky to implement, expensive and take time to bed in. That’s why they need to be based on facts and data, rather than what people think. In most sectors, if you want to improve something, you have to measure it first. Without knowing the present situation, you can’t know that you’ve done anything to make it better. It’s the foundation or the baseline that we use to benchmark future progress. What we found with the school run, is that currently, there
Dec 1, 2022


“Discover what made me decide to create an app devoted to the school run.”
I’ve just become a father for the first time. There are so many things preoccupying me about my child’s future, but it would be fair to assume the school run isn’t one of them… So why create an app devoted to it? The simple fact is, whether we take part in it or not, all of us - parents, children, non-parents, everybody - is affected by the school run. Growing up in Hampstead I have always been aware of this. People who don’t live there will probably think of the leafy street
Oct 13, 2022


“No parent really wants to drive their child to school twice a day across London.”
Q&A with Nicola Pastore , mother and campaigner in South East London co-founding Sustainable School Run . What made you realise the school run was an issue in your area? We live near a lot of schools. And it’s obvious that between 8-9am, there's a lot of traffic and at other times of the day there isn't. Another interesting observation was there are certain weeks in the year when my children were still in school - they’re at a catchment primary school - but there wasn't any t
Sep 13, 2022
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