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HomeRun Insights
Find out more about what we do. The following articles, case studies and data show how implementing HomeRun can help cut car use and carbon emissions on the school run, as well as make parents' lives easier.
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“When it comes to traffic, there are as many opinions as people. What we need is data.”
Transport solutions are tricky to implement, expensive and take time to bed in. That’s why they need to be based on facts and data, rather than what people think. In most sectors, if you want to improve something, you have to measure it first. Without knowing the present situation, you can’t know that you’ve done anything to make it better. It’s the foundation or the baseline that we use to benchmark future progress. What we found with the school run, is that currently, there
Dec 1, 2022


“Discover what made me decide to create an app devoted to the school run.”
I’ve just become a father for the first time. There are so many things preoccupying me about my child’s future, but it would be fair to assume the school run isn’t one of them… So why create an app devoted to it? The simple fact is, whether we take part in it or not, all of us - parents, children, non-parents, everybody - is affected by the school run. Growing up in Hampstead I have always been aware of this. People who don’t live there will probably think of the leafy street
Oct 13, 2022


“No parent really wants to drive their child to school twice a day across London.”
Q&A with Nicola Pastore , mother and campaigner in South East London co-founding Sustainable School Run . What made you realise the school run was an issue in your area? We live near a lot of schools. And it’s obvious that between 8-9am, there's a lot of traffic and at other times of the day there isn't. Another interesting observation was there are certain weeks in the year when my children were still in school - they’re at a catchment primary school - but there wasn't any t
Sep 13, 2022


“We’ve seen a massive shift out of cars - on some days that’s as high as 60%.”
Q&A with Lewis Hayward , head at University College School Junior , an independent school in Hampstead, London. They joined HomeRun in 2018. Photo: UCS website What led you to introduce HomeRun? We had a lot of people driving to the school, and I wanted to reduce it for environmental reasons. Our catchment area isn’t that big, but, after we implemented HomeRun, we realised a lot of them were driving in from under two miles away. Driving in was something that had evolved, and
Oct 21, 2021


“The Hampstead school run has been unsolvable for 20 years" that’s changing with new tech.”
Q&A with Alessandra Giuliani , mother and campaigner, who helped get HomeRun implemented in five non-catchment schools on eight sites in North London. Implementing HomeRun in the area saves approximately 80 tonnes of CO2 per annum. The equivalent of planting 3,810 mature trees. What made you start campaigning for a better school run? I have three children, aged 6, 10 and 12, all of whom are at different schools, so the school run is an important part of our day, and I’m real
Sep 27, 2021


“800 parents out of 1,100 have signed up. They’re not required to, so it’s a good sign.”
Q&A with Michael Clarkson , Estates Director at North London Collegiate School , in North West London. The school introduced HomeRun in 2019. What kind of school is it? North London Collegiate School is very much a North London, urban school. We have 1,100 girl students from 4-18 and the catchment area is very wide. Photo : North London Collegiate School Website When did you implement HomeRun? We started using HomeRun in summer 2019. Initially it was very much about reduci
Aug 17, 2021
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